In the digital age, more and more people are starting to consider the opportunities in selling your art online. As well as being able to make a connection with a wider range of clients, online marketplaces and stores reduce the need for store space and the importance of local traffic. Here are the best ways in which you can sell art online and which you should consider using if you want to successfully sell your art as a way of making income.
- Set up an Online Shop
Firstly, it is important that you consider the benefits of running an online shop for yourself. Installing your own online shop gives you a base for your work that is easily navigable and which focuses on your artwork and technique. What’s more, this shop will be fully in your control and you can use this platform to promote your artwork and share information about yourself on social media and other promotional platforms. Setting up an online shop does not have to be as difficult as it sounds, with reliable ecommerce platforms such as Enterprise ECommerce simplifying difficult processes such as automating processes, making payment easy, and allowing you to localise content.
- Create An Account on Online Marketplaces
E-commerce platforms are incredibly varied, and there are many marketplace websites that allow individual sellers to promote their artwork and products. For artists and art sellers, marketplaces are perfect for your needs as they focus entirely on handmade, individual and unique gifts, helping to promote artists by allowing them to advertise their products on a secure and global platform to a wide range of users. This will allow you to connect with as many people as possible without the worries about promoting your own individual website.
- Utilise Social Media
Social media platforms are also a fantastic place to start to advertise your artwork and products to family and friends as this will allow you to create a free platform through which you can easily promote your work. Social media is also a fantastic platform as it allows your work to be shared widely, allowing your family and friends to invite others to see your page and to share your work with their wide friend circle. You can also run promotions on this platform that invite others to share your posts and entice more people to become interested in your work.
- Consider PDF Alternatives
You should also consider utilising the opportunities that PDF or straight to digital options provide when it comes to your artwork. By allowing people to buy PDFs of your work as digital downloads, you will be able to save on the cost of postage and package and allow people to receive your artwork instantly, which is a great option if your store focuses on photograph or digital art.
The best crowdfunding platforms are also a great way to sell your art as not only do investors become interested in your art and buy your pieces, but they are also able to reinvest in your business.